HTC joins gold rush with $4,400 special edition One

The Verge

The Verge

Shortly after the original iMac debuted, Bill Gates said, "The one thing Apple's providing now is leadership in colors. It won't take long for us to catch up with that, I don't think."

Now, more than a decade later, HTC is showing the same vision as Gates, and in doing so, providing a textbook example of a flailing, failing company missing the point.