Macworld: MLB steps up to the plate with iBeacon-equipped At the Ballpark app

At the Ballpark is already a hit with baseball fans, but the new features made possible with iBeacons are about to make it more interactive. When the new app debuts on Opening Day next year, At the Ballpark users will see the welcome notification and ticket delivery as well as a seat mapper—yes, turn-by-turn directions to your seat—and discounts on food and merchandise when you’re in the vicinity of the hot dog stand or stadium store.

Expect to start seeing a lot more of this in the next couple of years, and not just at sporting events. And if you integrate it with Touch ID-activated instant payments... well, then things get very interesting.