Amazon Offers Discounted Digital Versions of Print Books You've Bought - Jason Del Rey - Commerce - AllThingsD

Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they’ve already bought — or will buy — from Amazon, for $2.99 or less.

Very interesting. I wonder if the goal is to goose sales of physical books or Kindle books (and, presumably, Kindles).